User onboarding.
Optimized.
The current user onboarding experience could better serve the user and be more visually appealing.
Summary
Process and end result
Competitive analysis
Information architecture
Wireframing
Mobile, tablet, and web designs
Development collaboration
Services
Competitive highlight report
User flow
Wireframes
User interface designs
High-fidelity prototype
Deliverables
Great feedback on the mobile app from the CEO on demo day
Updated roadmap to tailor the user experience based on onboarding responses
Increased user conversion
Outcomes
Understanding the problem
In-depth exploration
Current onboarding experience
Visually off brand
Does not serve the user
Violates key UI standards
Activities
Evaluate current experience
Generate user flow
Execute competitive analysis
Wireframe new direction
Execute research on new wireframes
Crafting the solution
Design and iterate
Updated onboarding experience
Utilizes new company branding
Collects user data for personalization
Meets UI standards
Simplified and skippable
Deliverables
Three design concepts
Designs for mobile, tablet, and web
High-fidelity prototypes
Senior product designer